Vision
Fashion as a Living Narrative
Welcome to by guessing, where fashion, art, and cultural expression converge to create meaningful experiences. Each piece we create serves as a conversation starter—an invitation to explore the themes that shape our world. Rather than simple garments, our collections function like art exhibitions, guiding you through stories that encourage thoughtful reflection and genuine dialogue.
Our Purpose
Bring Art Into Daily Life. We believe that the emotional power of art should not be confined to museums and art galleries. By integrating iconic and emerging artworks into our collections, we encourage you to wear culture and actively engage with the stories that have shaped our collective imagination.
Foster Connection Through Reflection. True connection happens when we listen, question, and share. Our collections are conceived to provoke thoughtful exchanges—whether they touch on emotional depth, creative innovation, or societal change.
Championing Quality and Substance. We stand for refined luxury, prioritizing premium materials and ethical production methods that honor both artisans and the environment. By letting art and storytelling take center stage, each garment transcends fleeting trends—offering enduring cultural value and depth.
Exhibitions & Drops: How We Operate
Rather than seasonal collections, we curate exhibitions—thematic explorations that evolve in drops. Each exhibition shines a light on one core idea, unveiling new pieces (and perspectives) incrementally:
Exhibitions. Conceptual pillars exploring facets of human experience—be it emotional landscapes, cultural shifts, or revolutionary art movements.
Drops. Each drop reveals artwork-based pieces or collaborations that expand on the exhibition’s theme. This phased approach ensures continuous discovery and a deeper conversation over time.
A Broader Cultural Impact
Cultural Resonance. By aligning both iconic and contemporary artworks with refined design, we add fresh perspectives to ongoing social and cultural dialogues. Each curated piece brings the stories of groundbreaking or emerging artists into daily life, bridging past and present.
Community & Dialogue. We welcome you to join us—whether on social media or through future events—to contribute your insight and experiences. Our vision is to cultivate a collective spirit of openness and creative exploration.
Empowerment Through Discovery. Our curation goes beyond simply featuring artworks; by providing context around each piece’s origins, significance, and meaning, we invite you to broaden your worldview. When you wear a by guessing creation, you help bring these stories to life—becoming a cultural ambassador who sparks deeper connections and conversations.
Get Involved
Social Channels: Follow @byguessing for glimpses behind the scenes, interactive polls, and updates on new drops.
Newsletter: Sign up for timely insights on upcoming exhibitions, special collaborations, and in-depth editorial content.
At by guessing, every piece and every theme carries the potential to connect us more deeply—with art, with each other, and with our own inner reflections. We invite you to join us on this journey and experience how each garment can spark profound cultural engagement and conversation.